Cherish Gold Plan

Cherish Gold Plan
A Smart Jewellery Purchase Plan
CGP offers its customers a systematic jewellery purchase plan, that enables you to buy gold over period of 11 months which gives you the benefit of rising and falling gold rates on the monthly basis.
The Plan
By enrolling yourself in this plan, you can systematically book gold over a period of 11 months, in instalments. Early redemption does not attract any kind of penalty or charges. You can choose your instalment date as per your convenience. On the date specified by you and on receiving the money the company will book the gold rate of next day for the equivalent amount. At the end of 11 months hence you will have an averaged gold rate and gold booked. This gold booked can then be used only to buy jewellery from the website or walkin to any of the Birla Gold & Precious Metals Limited outlet.  
Advantages With Cherish Gold Plan
Plan In Advance You can use this scheme to plan for many special events – jewellery for your wife on her birthday or surprise on your anniversary and gift for lovely daughters on birthday, or a jewellery purchase for the next important festival, Cherish Gold plan makes your jewellery planning convenient.
Affordable Minimum monthly payment.
Price Advantage You can book gold at prevailing market rate on monthly basis and get benefits of everyday changing gold rates jewellery.
Top up To book additional gold quantity in your account anytime.
Referral Plan Earning Potential by just referring people.
Digital Cherish Gold Card Available for CGP customer after activation for easy references and his digital identity as a customer.
Purity Guaranteed You can buy from 22 karat 91.6% purity gold jewellery to 18 karat diamond studded jewellery, all the jewellery are hallmarked, Insured and certified. (BIS hallmarked Jewellery)
No Lock in Period Freedom to redeem, No Penalty charges.
Pool of Designs Cherishgold.com is a virtual jewellery mall with over thousands of brilliantly crafted and intricately created, eye dazzling designs, manufactured by Best Jewellery Houses of India.
Special Discounts We offer great discounts to our customers on purchase of gold and diamond.
Cherish Gold Savings A/C Updates through SMS and Emails for trust & transparency with detailed a/c history on the dashboard.
Relationship Manager Best service throughout the tenure. (To convert references, top up, overdue payments, solving Queries)
Stores & Experience Centers Availability Trust and personalized experience for our customers.
Door Step Delivery Reliable and insured product delivery mechanism.
Ease of Ordering Saves your time, Efforts.
Automatic renewal To enjoy all benefits again for further plan tenure.

Redemption Benefits
Diamond Jewellery 125 % discount of your first instalment on Diamond jewellery making charges
Gold Jewellery 65% discount of your first instalment on Gold jewellery making charges 
Gold Coin Pendant Benefit of the Gold average price of your monthly instalment